Vespa US Campaign:"Make Your Reality a Dream"

Here comes the press release! Find it here and here. To quote:

Taking its cue from Italian cinema posters, a series of ads that reflect both the convenience and practicality of using a Vespa, and the innate sense of fun and freedom that riding a Vespa delivers. Four scenarios all emphasize everyday activities that become anything but ordinary when riding a Vespa. Entitled to the dentist, the commute, to the in- laws, and out of milk each layout resembles a film poster replete with laurels exclaiming "sexiest ride in town" "superior head turning ability" and "astonishing pedestrian envy" among others. A fifth layout, the 24-hour joyride, is an invitation to test drive that dealers will use.

Here are the images Vespa is using for the campaign (click to enlarge, I need to get better quality ones but these will do for now):

Comments

[Evelin]

I'm the girl in the "Out of Milk" and "To the Dentist" ad on the vespa campaign. I know you may not believe me, so please check out the ABOUT page on www.isamante.com.... I was wondering, would you happen to have these 2 ads for me? I lost my portfolio and these two were in it.. .that would be so helpful!!