Advertising done scooter-style
A Washington DC based pr/ad firm uses either Vespa ET2's or Et4's for advertising in town. Basically, because everyone likes to oogle at shiny Vespas, they drive em around town with ads on them/park them places. The writer of the article clearly was confused about which kind of Vespa was being used, as evidenced by this quote:
The four Vespa E24 scooters zipping through Northwest were towing - on custom-designed matching trailers - five-foot images advertising Abbott Laboratories' two new diabetes medications.
Ahh... the good ole E24's, a wonderful Vespa model indeed... if it existed. Other than that, the article makes for a decent read:
Blake Wirht, co-founder of Los Angeles-based Scooter Media, said his company is the first mobile U.S. advertising company to use scooters, which are less cumbersome and more versatile than trucks towing full-size billboards. The scooters also allow quicker stops in smaller places and can target a more specific audience.
And the scooters are, well, cute, Wirht said. "We managed to be cute and cool," said the former marketing and public relations manager for NetZero. "We gets smiles from kids, older people and the hipsters."
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